User Needs Research for Neuromarketing Helmet Design
Market research and Product Design of an EEG measuring device, that will serve to Neuromarketing needs. Neuromarketing is a new methodology for market research that makes possible to register unconscious reactions by making use of Brain Image technologies, e.g: EEG; Biosensors, e.g: skin conductivity, heartbeats; and Eye Tracking technology.
Market and user research. Product Design of the helmet able to measure EEG and modelling of prototypes. Work done at Nacar Estudio